SALEM, N.H. (June 12, 2025) – The Pete & Gerry’s Family of Brands, parent company of Pete & Gerry’s and Nellie’s Free Range, has been named Mindful Awards’ 2025 “Egg Product of the Year”[1] for its egg-ucation efforts and mission towards healthy hens, healthy eggs, and a healthy planet.
Amid a particularly confusing and disruptive time for the egg industry, marked by the impact of avian influenza on egg prices and availability nationwide, Pete & Gerry’s focused on delivering egg-ucation at the point of purchase and throughout the shopping experience. The goal was to inform both consumers and retailers about the vast differences between types of eggs, especially the misleadingly idyllic "cage-free" label compared to the truly humane standards found on free-range and pasture-raised farms like those of Pete & Gerry’s and Nellie’s. By consistently sharing timely and relevant information about the state of avian influenza, Pete & Gerry’s reinforced its role as a trusted authority in the egg industry, at a time when consumers needed clarity most.
“As pioneers in the premium egg category for nearly 30 years, education has always been core to our mission,” said Phyllis Rothschild, Chief Marketing Officer, Pete & Gerry’s. “We were the first to challenge the status quo in egg production, and we continue to raise the bar—through creative campaigns, community engagement, and clear, honest communication. As confusing terminology continues to flood the category, we’re proud to help consumers understand the real differences between cage-free, free-range, and pasture-raised eggs. This recognition from the Mindful Awards affirms our commitment to healthy hens, healthy eggs, and a healthy planet, and we’re excited to keep driving awareness, access, and excellence in every carton we deliver.”
The Mindful Awards’ independent recognition platform highlights conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods (CPG). The Mindful Awards program is the industry’s most robust recognition platform for the innovators and leaders within CPG, and is built to recognize and highlight the most outstanding companies, services and products within the dynamic CPG industry.
“Pete & Gerry’s is and has been a changemaker in the egg industry, forging the path for the premium category nearly 30 years ago. We’re so honored to recognize them with the ‘Egg Product of the Year’ award! It’s a particularly confusing and disruptive time for the egg industry, and consumers need to be armed with information about the choices they’re making in order to drive change for a better, more sustainable egg supply chain and food system,” said Travis Grant, Managing Director, Mindful Awards. “With their multifaceted approach to eggucation, the company is helping to bring accessible and easy-to-understand information to consumers about humanely raised eggs. This both reflects their values, their best-in-class products, and is a critical step to building a more sustainable future for our planet, American farmers, and our national food system.”
See the full 2025 Mindful Awards winners list here: mindfulawards.com. To learn more about the Pete & Gerry’s Family of Brands, visit: peteandgerrys.com.
Contact
Jen Gaines
Inkhouse for Pete & Gerry’s
